Also in Bloomberg, Mark Gurman discusses Apple’s plans to expand its advertising business, which apparently includes adding ads to Apple Maps.

Apple’s cycling maps now include Hawaii, and its detailed 3D cities now include Atlanta, Miami and Seattle. They’re also testing their upgraded maps in Israel, Palestine and Saudi Arabia.

Google Maps updates outlined in a blog post last month include cycling route information, location sharing, and photorealistic aerial views of major landmarks.

Instagram announced a searchable map feature last month, expanding its map feature beyond geolocating posts. This, after a Google VP noted that young users are using apps and TikTok for discovery purposes rather than Google’s Search or Maps. You wouldn’t think that Instagram and TikTok qualify as map apps, but the street finds its uses.

Previously: Russia Accuses Google Maps of ‘Topographical Cretinism’ Over Crimea; Google, Palestine, and the Unbiased Map; Empty Maps and Virgin Territory.

The Guardian continues to track the issue of Palestine’s absence from Google Maps. In a long essay that is definitely worth your time, Petter Hellström links the issue with the long history of colonial maps that omitted the indigenous populations that settlers would soon displace.

Because Palestine, after all, has been removed. It is there on old paper maps, of the Holy Land, of the Roman and Ottoman empires, of the British mandate. Yet in our digital age, a search on Google Maps for Israel produces a map without Palestine. It displays Israeli urban centres down to a few thousand inhabitants, and even marks Ma’ale Adumin, an Israeli settlement on the occupied West Bank. At the same time it shows no Palestinian place-names or urban centres, not even major ones like Gaza City, Khan Yunis or Nablus. The dotted, inconsistent borders of the occupied territories leave the impression that they are not claimed or administered by anyone. […]

Historians of cartography have long studied the practices and consequences of cartographic omission. In a landmark study, “New England cartography and the Native Americans”, published posthumously in 1994, the British historian of cartography J. B. Harley analysed seventeenth-century maps to follow the progressive replacement of the Native Americans with European settlers. In Harley’s analysis, the maps were something more than historical records of that process. Because they made the colonists visible at the expense of the indigenous population, they were also instruments of colonial legitimisation.

Many colonial mapmakers preferred to leave the areas of predominantly indigenous presence blank, rather than to reproduce an indigenous geography; one example is Herman Moll’s 1729 map of New England and the adjacent colonies, seen above. The traces of indigenous presence, past and present, were gradually removed from the maps as the colonists pushed west. The apparent emptiness helped to justify the settlers’ sense that they had discovered a virgin territory, promised to them by Providence. The pattern was the same in all areas of colonial activity, including Australia and Africa.

[WMS]

Previously: Google, Palestine, and the Unbiased Map.

In a follow-up piece for the Guardian, Leigh Alexander writes:

The swiftness of the backlash, though, is not just about the wish for justice on behalf of an occupied people, but about the belief—now punctured—that our technology is neutral, that it presents an unbiased, infallible version of the world. […]

While it might seem imperialistic for Google to decide how the US should see the rest of the world, perhaps it would be equally troubling to see the company wade into global verdicts on the righteousness of every international occupation. That it allows its sketch of the geopolitical climate to reflect the perspective of who is viewing it, rather than impose the prevailing popular opinion in the west, may not be neutral or unbiased, but it is probably the most fair.

Previously: Slate on the New Look of Google Maps; The Universal Map.