Also in Bloomberg, Mark Gurman discusses Apple’s plans to expand its advertising business, which apparently includes adding ads to Apple Maps.

Apple’s cycling maps now include Hawaii, and its detailed 3D cities now include Atlanta, Miami and Seattle. They’re also testing their upgraded maps in Israel, Palestine and Saudi Arabia.

Google Maps updates outlined in a blog post last month include cycling route information, location sharing, and photorealistic aerial views of major landmarks.

Instagram announced a searchable map feature last month, expanding its map feature beyond geolocating posts. This, after a Google VP noted that young users are using apps and TikTok for discovery purposes rather than Google’s Search or Maps. You wouldn’t think that Instagram and TikTok qualify as map apps, but the street finds its uses.