[A]s Google aimed its maps mostly at consumers, Esri was able to hold on to its revenue base among power users in business, government and other organizations. Google is great for directions or locating your home on Zillow. But if you are, say, the Bavarian police charged with securing the G7 Summit near Munich and need a detailed real-time dashboard that can pinpoint every delegation, police officer, emergency vehicle, first responder, protest site, road closure, mountain trail and access point to the summit’s venue, you’ll use Esri. Last year Google pulled the plug on a halfhearted push into enterprise maps and began moving its customers to Esri.

Notable that Esri has stayed private rather than raising capital through the stock market, which in the tech sector is just unbelievable. Its estimated value is $3 billion.