Fast Company profiles Google’s geospatial technologist Ed Parsons, whose name should be familiar to longtime Map Room readers. (I first encountered his work when he was still at the Ordnance Survey; he joined Google in 2007.) In some way the profile uses Ed to understand Google’s mapping ambitions, which Ed discusses at length. Understanding the corporate via the personal, as it were. (Parsons was also the subject of a similar profile in The Independent in 2014.) [Owen Boswarva]