Google is assigning names to neighbourhoods that, the New York Times reports, have little basis in reality—but once on Google Maps, those names swiftly come into a popular usage they never had before. The East Cut, in San Francisco, was the product of a branding agency; Fiskhorn, in Detroit, is actually a misspelling of Fishkorn, taken from a typo in the source map. (Searching for “Fishkorn” works just as well, though.) How such names end up on Google Maps, and therefore get a certain canonicity, is what’s interesting: it seems to be the result of a tech giant processing diverse data with remote fact checkers and not much in the way of local knowledge. [Boing Boing]