Earlier this month FiveThirtyEight built a county-by-county model showing where both Hillary Clinton and Donald Trump’s “upside potential” — by which they meant where they would each benefit from the shifts in the electoral landscape. Compared to 2012, Clinton is underperforming with non-college-educated whites and Trump is underperforming with Asians, African-Americans, Latinos and college educated whites.

To get a handle on how these shifts could affect the electoral landscape, we modeled how many of Romney’s votes came from college-educated whites and minorities and how many of Obama’s votes came from non-college-educated whites in each state, county and congressional district. The difference between these two vote totals, shown in the map above, can tell us where Clinton and Trump have the most potential to build on 2012.

The authors went on to game out what that might look like in terms of the electoral vote if one in five voters in those shifting groups switched allegiances.

Moving those 10 points to Trump’s column approximates the results if only men voted:

You’ve almost certainly seen these maps make the rounds of social media. This is where they came from and how they were made.