“We made significant changes to all of our development processes because of it,” says Cue, who now oversees Maps. “To all of us living in Cupertino, the maps for here were pretty darn good. Right? So [the problem] wasn’t obvious to us. We were never able to take it out to a large number of users to get that feedback. Now we do.”

Apple senior vice president Eddie Cue, quoted in this Fast Company profile of Apple, on how the Apple Maps debacle changed Apple’s famously insular culture, opening things up to the point that they now have a public beta program. [James Fee]