Search Engine Land: “Earlier this week Mapquest was sold by corporate parent Verizon to System1, an ad-tech company you’ve probably never heard of for an undisclosed amount, which was ‘not material enough for Verizon to file paperwork.’ That’s a metaphor for how far Mapquest has fallen since its heyday as the dominant online mapping site roughly a decade or so ago.” Verizon got MapQuest as part of its purchase of AOL in 2015. [Brian, James]