Remembering MapQuest

The tenth installment of James Killick’s “12 Map Happenings that Rocked our World” series focuses on a company James actually worked at: MapQuest, which grew very, very rapidly between its launch in 1996 (James outlines its antecedents) to its IPO and acquisition by AOL a few years later. And then:

The new management seemed to have very little interest in anything to do with MapQuest, particularly as it related to product road map and strategy. And with the layoffs and hiring freeze there weren’t enough resources to do anything substantial even if there was a good plan.

I tried to make matters clear and pleaded with the powers that be: MapQuest was a site built on map data but it didn’t make maps. In fact 98% of the map data was licensed from third parties. I knew MapQuest had to build a moat around the product otherwise someone else could swoop in, license the same data and build a better product.

And you won’t win any prizes for guessing who did.

Previously: Remember MapQuest?

The History of Etak Navigator

It used a vector display and cassette tapes for data storage. It was too early for GPS; instead it invented a process called “augmented dead reckoning” that snapped the car’s position back to the known road grid whenever you made a turn. It was the Etak Navigator, and it launched back in 1985. James Killick explores its history in the ninth installment of his series, “12 Map Happenings that Rocked our World,” with some surprises in how it influenced later GPS-based navigation systems (among other things, Etak eventually ended up in the hands of Tele Atlas). See also this 2015 article in Fast Company.

Previously: Guidestar and GM’s Early Attempts at In-Car Navigation.

Globes in the Modern Era

“In the age of Google Earth, watches that triangulate and cars with built-in GPS, there’s something about a globe—a spherical representation of the world in miniature—that somehow endures.” The Associated Press has a fairly light feature on the relevance and popularity of globes today; the bespoke globes of Bellerby and Co. (whence) are prominently featured, of course (Replogle not so much, oddly), but they’re intermixed with some historical trivia. Not in-depth in the slightest, but something a few newspapers would have found interesting enough to run.

Paper Maps: New Business, Lost Loves

GIS analyst and cartographer Andrew Middleton moved across the country to become the new owner of the Map Center, a Rhode Island map store, after the previous owner announced that he was looking for someone to give the store away to. In an interview with GeoHipster’s Randal Hale, Andrew outlines what he sees as the state of the market for paper maps: the antique map business is pretty healthy; what he’s interested in is contemporary cartography.

The bigger and more mysterious question for me is: Can I build a store off of something that focuses on contemporary cartography and do it in a physical location? Some people more talented than I have been able to pull it off selling their own work online. Only a couple of people in the U.S. are doing it in a physical space with overhead. With rent. I like knowing that there are places like the Map Center still around and I want to be a part of keeping Rhode Island quirky and worth exploring. But it’s not 1995 any more. I sell gas station 8-folds and prints of USGS topo maps and guide books and trail maps but it’s hard to sell information that someone on the internet is giving away for free. The value add of a paper map is providing that information in a portable, digestible and familiar way that includes context and that does have value. Lots of folks buy paper maps for outdoor activities, trip planning and conceptualizing space in large areas or putting on their walls to remind them off a place they love or a place they want to explore.

He’s looking for maps to sell: see the Map Center’s call for cartographers. As for the kind of customer Andrew is looking for, it would probably look a lot like Mary Ann Sternberg, who in a piece for Next Avenue writes about her history with and love of paper maps.

The Lost Art of Map Reading

“The physical map has the same appeal, probably, as the vinyl record. It’s tactile, it’s there, it’s present—it’s not ephemeral.”

A nice piece from CBC News on the so-called lost art of map reading and paper maps, touching many of the usual points, featuring (among others) the co-owners of my local map store, Ottawa’s World of Maps.

The Return of Paper Maps, Again

Every so often we see a story about how paper maps are making a comeback. Last week the Wall Street Journal reported that sales of paper maps have been going up in recent years—a story that NBC’s Today show picked up yesterday. One of the appeals of paper maps, these stories note, is that they provide context—the “bigger picture,” as the WSJ article puts it. Something that can be lost when focusing on getting to the destination.

I’m not remotely surprised that paper maps refuse to go away, that they keep showing signs of renewed life. I have a thought or two about this, and about the perennial question of paper maps in the digital age. There’s a reason this question keeps coming up—which these stories do get at. It’s that every new technology that supplants the old does so imperfectly and incompletely.

Continue reading “The Return of Paper Maps, Again”

The Rationale Behind Overture

A couple of links regarding the Overture Map Foundation announcement (previously) afford some context and background. James Killick chalks up the decision to launch Overture to a combination of needs to control costs and maintain control while ensuring interoperability: “the reasons for the birth of OMF seem to be valid and defensible.” Meanwhile, the Geomob Podcast interviews geospatial veteran Marc Prioleau, in which (among other things) Marc observes that the companies behind Overture (including Meta, where he’s currently at) and OpenStreetMap are not on the same page: OSM’s focus does not serve the companies’ needs, and changing that focus would harm the OSM community. (Since “why not just use OpenStreetMap?” is a recurring question.)

Update, 3 Feb 2023: Tom Tom is running with Killick’s take.

The Overture Map Foundation

Announced earlier this month, the Overture Map Foundation is an initiative founded by Amazon Web Services (AWS), Meta (i.e. Facebook), Microsoft and TomTom to build an ecosystem of interoperable open map data—an ecosystem, note, that does not at the moment include Apple, Esri or Google, so presumably this is a way for smaller owners of map data (at least for TomTom values of smaller) to form Voltron punch above their weight by making it easier to combine and share resources. From the press release:

Multiple datasets reference the same real-world entities using their own conventions and vocabulary, which can make them difficult to combine. Map data is vulnerable to errors and inconsistencies. Open map data can also lack the structure needed to easily build commercial map products and services on top.

Making it easier to combine data—one of Overture’s aims is to create “a common, structured, and documented data schema”—sounds an awful lot like a way to address James Killick’s complaint about the geospatial industry’s lack of common data standards (previously). It also sounds like TomTom’s map platform, announced last month, is part of something bigger.

Given the talk about open map data, it’s not surprising that the OpenStreetMap team has some thoughts about the announcement, and about how Overture and OSM might work together in the future.

‘Geospatial Data Is Stuck in the Year 1955’

James Killick’s blog, Map Happenings, looks very much like one worth following. Killick’s been around the block more than a few times, working at Mapquest, Esri and most recently at Apple’s Maps division. He’s seen things, in other words. In his latest post, he decries the geospatial industry’s lack of common data standards, which he compares to the shipping industry before container ships.

The lack of common, broadly adopted geospatial data exchange standards is crippling the geospatial industry. It’s a bit like going to an EV charger with your shiny new electric vehicle and discovering you can’t charge it because your car has a different connector to the one used by the EV charger. The electricity is there and ready to be sucked up and used, but, sorry—your vehicle can’t consume it unless you miraculously come up with a magical adaptor that allows the energy to flow.

James produces a couple of counterexamples—standards for transit data and indoor mapping developed by Google and Apple, respectively—and points to Esri as a possible force for data standardization.

Previously: Immersive View and the Death of Consumer Maps.

The TomTom Maps Platform

TomTom corporate logoEarlier this month, at its investor meeting, TomTom announced that it was launching something called the TomTom Maps Platform. The announcement was, because of where it was made, long on investor-focused jargon: growth, innovation, etc., so it’s not immediately clear what it will mean.

Basically, TomTom is building a map ecosystem that can be built on by developers and businesses: an apparent shot across the bow at the Google Maps ecosystem. And indeed that’s how The Next Web sees it: an attempt to “wrestle control” of digital mapping away from Silicon Valley.

TomTom plans to do so by combining map data from its own data, third-party sources, sensor data, and OpenStreetMap. I’ve been around long enough to know that combining disparate map data sources is neither trivial nor easy. It’s also very labour intensive. TomTom says they’ll be using AI and machine learning to automate that process. It’ll be a real accomplishment if they can make it work. It may actually be a very big deal. I suspect it may also be the only way to make this platform remotely any good and financially viable at the same time.

Esri Pays $2.3 Million in Back Wages to Resolve Pay Discrimination Case

Esri has agreed to pay $2.3 million in back wages and will review its compensation system and provide training as part of a conciliation agreement with the U.S. Department of Labor, the department announced yesterday. The case dates to 2017, when, in the course of a federal compliance evaluation, the department alleged that Esri engaged in systemic pay discrimination, paying 176 female employees less than their male counterparts. Esri entered into the conciliation agreement voluntarily.

Union Accuses Mapbox of Retaliation

I don’t think the Mapbox unionization story is over. Last week the Mapbox Workers Union accused Mapbox of retaliating against union organizers, several of whom, they say, have been abruptly fired. Retaliation is against U.S. labour law, and they’re filing unfair labour practice charges in that vein.

Previously: Mapbox Union Drive Fails; Mapbox Employees Trying to Unionize.