GIS analyst and cartographer Andrew Middleton moved across the country to become the new owner of the Map Center, a Rhode Island map store, after the previous owner announced that he was looking for someone to give the store away to. In an interview with GeoHipster’s Randal Hale, Andrew outlines what he sees as the state of the market for paper maps: the antique map business is pretty healthy; what he’s interested in is contemporary cartography.
The bigger and more mysterious question for me is: Can I build a store off of something that focuses on contemporary cartography and do it in a physical location? Some people more talented than I have been able to pull it off selling their own work online. Only a couple of people in the U.S. are doing it in a physical space with overhead. With rent. I like knowing that there are places like the Map Center still around and I want to be a part of keeping Rhode Island quirky and worth exploring. But it’s not 1995 any more. I sell gas station 8-folds and prints of USGS topo maps and guide books and trail maps but it’s hard to sell information that someone on the internet is giving away for free. The value add of a paper map is providing that information in a portable, digestible and familiar way that includes context and that does have value. Lots of folks buy paper maps for outdoor activities, trip planning and conceptualizing space in large areas or putting on their walls to remind them off a place they love or a place they want to explore.
He’s looking for maps to sell: see the Map Center’s call for cartographers. As for the kind of customer Andrew is looking for, it would probably look a lot like Mary Ann Sternberg, who in a piece for Next Avenue writes about her history with and love of paper maps.