Remembering MapQuest

The tenth installment of James Killick’s “12 Map Happenings that Rocked our World” series focuses on a company James actually worked at: MapQuest, which grew very, very rapidly between its launch in 1996 (James outlines its antecedents) to its IPO and acquisition by AOL a few years later. And then:

The new management seemed to have very little interest in anything to do with MapQuest, particularly as it related to product road map and strategy. And with the layoffs and hiring freeze there weren’t enough resources to do anything substantial even if there was a good plan.

I tried to make matters clear and pleaded with the powers that be: MapQuest was a site built on map data but it didn’t make maps. In fact 98% of the map data was licensed from third parties. I knew MapQuest had to build a moat around the product otherwise someone else could swoop in, license the same data and build a better product.

And you won’t win any prizes for guessing who did.

Previously: Remember MapQuest?

Terse Directions

Adding to the discussion as to whether online maps’ directions are too exhausting, Tim Bray argues for terse directions: “When I’m navigating an area I already know about, don’t give me turn-by-turn, just give me a short list of the streets to take.”

Right now, Google Maps insists on turn-by turn, with three warnings for each turn. It’s dumb and annoying and interrupts whatever music or show I’m listening to.

What I want is to get in the car and say “Short directions to New Brighton Park” and have it say “Take Main to 12th to Nanaimo to 1st to Renfrew to McGill.” Then when I’m driving, I’d get one vocal warning a block out from each turn, like “Next left on Nanaimo” or some such.

Previously: ‘Map-Splaining’.

‘Map-Splaining’

Modern online maps have so much data under the hood, and provide an overabundance of detail, that they can’t help but bombard the user, The Atlantic’s Ian Bogost argues, coining a term for their “sheer exhaustiveness”: map-splaining. It’s a challenge to take all that data and make directions comprehensible.

The maps know that one road is five lanes wide and the other six; both have medians. They understand that right turns between the streets can be accomplished via dedicated merge lanes that skip the red light. They appreciate that two lanes allow left turns between each of these streets, facilitated by a left-turn-arrow traffic signal. Having all this information helps the maps give their step-by-step instructions: Take the first turn lane from northbound 28th Street, then a quick right into the parking lot for Flatiron Coffee. That level of precision may be convenient for some drivers, but it comes at the price of breaking down the built environment into lots of extra segments and transitions that may trigger the display of useless routing information. Perhaps the software should just be telling you to “go past the light and make a left.”

Quantum Navigation

Quantum navigation systems are being tested in Britain. Last month there was a successful test flight of an aviation system, and a system is being tested on test trains on the London Underground. (It’s not clear to me whether these systems are related, but the U.K. has apparently been making a big push into quantum tech lately.) Quantum navigation is essentially quantum mechanics applied to dead reckoning, using the properties of supercool atoms to measure change of position. The advantage of the system is that it’s self-contained: it doesn’t require a GPS signal or navigation beacon to triangulate from, which makes it resistant to jamming or spoofing—and considering how essential real-time location data has become, and how easy it is to disrupt location signals, the appeal of a self-contained solution is self-evident.

Online Maps Roundup: April 2024

Custom route creation and topographic maps are rumored to be coming to Apple Maps in the next iOS release, iOS 18. Google Maps has had custom routes since approximately forever; on Apple Maps we’ve had to choose between Apple’s generated routes without being able to edit them.

Google Maps announced updates focusing on EVs (EV charger search, nearby chargers in the in-car map, suggested charging stops, forecast energy consumption) and sustainability (lower-carbon travel options rolling out in 15 cities, estimated flight emissions). Also, Street View came to Kazakhstan last month. Meanwhile, Ben Schoon at 9to5Google says that while Google Maps on Android Auto is “a pretty solid experience,” it’s a different matter when you use Google Maps via Apple CarPlay, an experience he calls “a bit of a dumpster fire.”

Google-owned Waze announced updates last month that include roundabout assistance and notifications for the presence of emergency vehicles, speed limit changes, and things like sharp curves, speed bumps and toll booths [TechCrunch].

The History of Etak Navigator

It used a vector display and cassette tapes for data storage. It was too early for GPS; instead it invented a process called “augmented dead reckoning” that snapped the car’s position back to the known road grid whenever you made a turn. It was the Etak Navigator, and it launched back in 1985. James Killick explores its history in the ninth installment of his series, “12 Map Happenings that Rocked our World,” with some surprises in how it influenced later GPS-based navigation systems (among other things, Etak eventually ended up in the hands of Tele Atlas). See also this 2015 article in Fast Company.

Previously: Guidestar and GM’s Early Attempts at In-Car Navigation.

Guidestar and GM’s Early Attempts at In-Car Navigation

The 1995 Oldsmobile Eighty-Eight was the first production car in North America to be offered with an on-board navigation system, Guidestar. Car enthusiast website The Truth About Cars recently ran a six-part series on the road to that release, exploring General Motors’ earlier, experimental attempts at in-car navigation. The series starts with the very experimental, 1960s-era DAIR, which would have relied on in-road magnets; parts two, three and four of the series look at TravTek, a system combining (still-scrambled-for-civilian-use) GPS with road sensors that was tested on Oldsmobile rental cars in the Orlando, Florida area in the early 1990s. The series ends with a look at the background and development of the Guidestar system itself.

The Lost Art of Map Reading

“The physical map has the same appeal, probably, as the vinyl record. It’s tactile, it’s there, it’s present—it’s not ephemeral.”

A nice piece from CBC News on the so-called lost art of map reading and paper maps, touching many of the usual points, featuring (among others) the co-owners of my local map store, Ottawa’s World of Maps.

The Soviet Space Program’s Remarkable Electromechanical Navigation Device

Front-facing view of a Globus navigational device from a Soyuz capsule.
Ken Shirriff

You must see this. Ken Shirriff got his hands on an example of a navigational device from a Soyuz spacecraft and opened it up to see how it worked. Known as a Globus (its proper name is Индикатор Навигационный Космический—roughly, space navigation indicator), it’s an incredibly complicated marvel of gears and cams, an electromechanical analog computer that showed the capsule’s position on a physical globe. The position was predicted—the Globus received no navigational data. Ken’s got lots of photos of the innards at his website. See also his Mastodon thread. He has hopes of getting the thing operational, so keep an eye out for that.

(Based on the presence of NASA tracking sites on the globe, Ken thinks this particular unit was meant for the Apollo-Soyuz program, but I kind of wonder whether that was a function of the 1967 Rescue Agreement between the U.S. and the USSR instead.)

The Mercury capsule had something similar for a while: the Earth Path Indicator. One example sold for nearly $100,000 in 2019.

Online Map Roundup for January 2023

Apple Maps

Apple Maps now provides parking information for 8,000 locations in the U.S. and Canada.

Apple also launched Business Connect, a tool for businesses to upload their information to be used by Apple’s various apps: not just Maps, though that’s obvious (and something Google has been offering for quite some time: see James’s post for context). More at Ars Technica.

Google Maps

The first cars to get Google’s enhanced maps (previously), which include things like traffic lights and stop signs, will be the Volvo EX90 and Polestar 3, via Android Auto.

Meanwhile, turn-by-turn directions on Google’s Wear OS smart watch platform will no longer require a connected smartphone.

SuperGPS Promises Ten-Centimetre Accuracy

It seems to be steam engine time for GPS alternatives. We’ve already seen two proposals that suggest using constellations of low-flying satellites to provide greater accuracy and more resilience against signal blocking than GPS and other orbital navigation systems can provide. Now a research team in the Netherlands is developing a project called SuperGPS, which promises decimetre-level (10 cm) accuracy through the use of terrestrial transmitters connected to a fibre-optic network. They’ve built a working prototype, and published the results in Nature. More at the TU Delft news release.

Previously: Starlink as GPS Alternative; ESA Considering Low-Orbit Satellites to Improve Galileo System.

GPS Negatively Impacts Spatial Memory

Rebecca Solnit points to a 2020 study that attempts to measure the impact of using GPS navigation devices on our spatial memory. After assessing 50 drivers, researchers found that drivers with more GPS experience had worse spatial memory when navigating without GPS. But more significantly, it’s a longitudinal study: 13 of the participants (admittedly a small sample) were retested three years later, and greater GPS use correlated with a steeper decline in spatial memory.

This is a single study, and a small sample, so I’m hesitant to draw firm conclusions. And in any case it’s not necessarily a surprising conclusion: the more you rely on a tool, the less able you are to do without it. Well, yes. When we talk about how GPS is destroying our ability to navigate or read a map, there is a presumption that this is an objectively bad thing. Except that I’ve encountered too many people who couldn’t navigate their way out of a bag before GPS. A lot of people who let their GPS receivers get them lost were, I think, pretty good at getting themselves lost without it.

The question isn’t whether GPS use atrophies an individual’s ability to navigate: that’s like worrying that a calculator reduces your ability to do sums in your head, or that a word processor excuses you from knowing how to spell. Of course it does. Those of us who are good at navigation (or sums, or spelling) and think an important skill is being lost will clutch our pearls, but making something easier also makes it more accessible. The question is whether people are, on balance, at a societal level, getting lost less often. That’s not a question neuroscience can solve, nor something you can test with an fMRI. I’m not sure how to measure it, or even if it can be measured. But I’d love to find out.

Previously: Wayfinding: A New Book about the Neuroscience of Navigation; Satnavs and ‘Switching Off’ the Brain; McKinlay: ‘Use or Lose Our Navigation Skills’; ‘Could Society’s Embrace of GPS Be Eroding Our Cognitive Maps?’; How GPS Eats Our Brains.

Review: Clock and Compass

Mark Monmonier’s latest book, Clock and Compass: How John Byron Plato Gave Farmers a Real Address—out today from the University of Iowa Press—is a spinoff of sorts. This relatively slim volume does a deep dive on one of the inventions featured in his previous book, Patents and Cartographic Inventions: the clock system invented and promoted by John Byron Plato (1867-1966).

Book cover: Clock and CompassThe clock system was an attempt to solve a specific problem: well into the 20th century, farmhouses in the United States lacked proper addresses. Without a street number or even a street name, navigating to a given farmhouse could be a real challenge. Plato’s solution, invented while he was trying his hand at farming in Colorado, was to assign each farmhouse an identifier based on its clock position, with the clock centred on the nearest town. The clock system saw its greatest uptake in upstate New York, where Plato relocated shortly thereafter and started his business selling the maps and directories based on his system. In a marketing turn worthy of Phyllis Pearsall, Plato cultivated his previous status as a farmer, citing as his inspiration a sale lost because his buyer couldn’t find his house.

It’s tempting to think of the clock system as the what3words of a century ago: a proprietary navigational aid promising to make wayfinding simpler. And apart from the considerable curiousity value of an obsolete but unusual (and therefore interesting) system, the story of Plato and his system is pure American hustle: the rise and fall of a business from patent to product to collapse in the face of the Great Depression, to an unsuccessful attempt at restarting in Ohio. The indefatigable Plato even persisted with his system while working for the federal government in various capacities during the 1930s. Meanwhile, after Plato’s patent had expired, a modified compass system—using compass points rather than hours on a clock face—persisted in upstate New York until 1940.

Apart from his system, and the maps and ephemera it produced, Plato left few traces in the historical record, which makes him a challenging subject for a biographer. Monmonier gamely reconstructs what he can from patent filings, tax rolls, employment records and news coverage. Lacking more verbose evidence, Monmonier even resorts to producing maps of Plato’s life from those records, which seems appropriate given the subject matter and even helps illuminate several points. The end result is necessarily fragmentary and inductive, but a portrait of Plato nevertheless manages to emerge: a restless man who after dabbling in many things, changing gears and relocating many times, hit upon an idea that was kind of neat and tried to ride it for all it was worth.

I received an electronic review copy of this book from the publisher.


Book cover: Clock and CompassClock and Compass: How John Byron Plato Gave Farmers a Real Address
by Mark Monmonier
University of Iowa Press, 12 Apr 2022
Amazon (Canada, UK) | Apple Books | Bookshop

TomTom Says Its Algorithms Avoid Potentially Dangerous Routes

It probably has nothing to do with Google redirecting traffic up poorly maintained mountain roads during a blizzard in California last month (previously), but TomTom has posted a piece explaining how its algorithms avoid sending drivers down potentially dangerous routes in Finland even though, on paper, they’re shorter.

TomTom’s routing and location technology recognizes that the shorter route to Koli National Park is on winding unpaved roads, made up of sand and gravel, and it takes that into consideration when computing a route for a driver. It places significant importance on this information. […] Even though the unpaved route is shorter, it’s still not considered “better” than the longer paved route when all things are considered. If map data didn’t include this contextual data about the specific road, the unpaved road would most likely be the default route suggestion.