Earlier this month, at its investor meeting, TomTom announced that it was launching something called the TomTom Maps Platform. The announcement was, because of where it was made, long on investor-focused jargon: growth, innovation, etc., so it’s not immediately clear what it will mean.

Basically, TomTom is building a map ecosystem that can be built on by developers and businesses: an apparent shot across the bow at the Google Maps ecosystem. And indeed that’s how The Next Web sees it: an attempt to “wrestle control” of digital mapping away from Silicon Valley.

TomTom plans to do so by combining map data from its own data, third-party sources, sensor data, and OpenStreetMap. I’ve been around long enough to know that combining disparate map data sources is neither trivial nor easy. It’s also very labour intensive. TomTom says they’ll be using AI and machine learning to automate that process. It’ll be a real accomplishment if they can make it work. It may actually be a very big deal. I suspect it may also be the only way to make this platform remotely any good and financially viable at the same time.