The Gall-Peters projection is a second-rate projection with first-rate public relations; cartographers’ responses to the projection that focused on its cartographic shortcomings ended up missing the point. Something different is happening with the Equal Earth projection, which was announced last month as a response to Gall-Peters: an equal-area projection with “eye appeal.” It’s getting media traction: the latest news outlet to take notice is Newsweek. So, finally, there’s an alternative that can be competitive on the PR front, without having to mumble something about all projections being compromises until the eyes glaze over.

It’s turning up in GIS packages, too: in D3, in G.Projector and in proj4. There’s even a t-shirt.

Previously: The Equal Earth Projection; Equal Earth Updates.