The dots don’t represent anything in particular, nor is their number and placement indicative of any kind of data. But when you’re looking at them, all spread out on a map of the United States like that—it’s hard not to be a little blown away.
Seven hundred of them. Seven hundred dots. That’s more than 500 dots—well on the way to 1,000. That could represent 700 people, or crime scenes, or cities. Or something that happens in this country every 20 seconds. These dots could potentially be anything—they’re red dots, so they could definitely mean something bad.
Whatever they might be, there’s no unseeing these dots.
The map is bad, is my point, and obviously bad, and I sincerely wish that we didn’t have to talk about it. But we do. Because maps like this one aren’t merely birdbrained schlock: They are a social media plague, a scourge that can reduce just about any social network to gibbering in-fights in the space of a few virally shared minutes. We’re all susceptible; we’re all defenseless. A dumb internet map with incendiary falsehoods is coming for all of us, and there is just about nothing we can do to stop it.
The formula goes something like this: Map plus declaration of definitive statewide preference equals profit. Profit here means eyeballs or clicks or reshares or, most likely, some combination of all three, especially the last one, because it turns out that there are few sentiments more appealing than Oy, check out the terrible things the cretins in [Bad State] get up to.
The truth is we’re all very boring, and our preferences aren’t all that different.
Worth reading in full.
The problem is that even though their methodologies are shoddy and their conclusions are dubious, clickbaity maps like these are popular. The competition for attention is fierce, and maps are a quick and dirty way of generating traffic. My traffic skyrockets whenever I post a link to something even remotely like these maps (xkcd is usually a safe bet), and if I resorted to posting maps like these all the time, I’d be making muchmore money at this. But I wouldn’t be able to look myself in the mirror.
