The Ordnance Survey is launching a National Map Reading Week, to be held 17-23 October 2016, aimed at improving people’s map-reading skills. The OS cites evidence that a surprising number of people in the U.K. do poorly at maps and geography:

People were asked to plot various locations, from cities to National Parks on an outline map of Britain and we were pretty surprised at the results. Some 40% of people struggled to pinpoint London and only 14% could accurately plot Edinburgh’s location. […]

Even more worrying to us, just 40% of those surveyed felt they could confidently read a map with 10% never having used a paper map.

Now, map literacy and geographical knowledge aren’t the same thing: you can know how to read a map without being any good at placing something on a blank map (at least in theory). Either way, the Ordnance Survey will be producing guides and hosting workshops during the week in question. (In the meantime, they point to these map reading guides.)

As a major publisher of maps, it’s in their interest to do this sort of thing—a map-reading public is a map-buying public, after all—but increasing map literacy is an unquestionably good thing.