Bloomberg Businessweek looks at Niantic, the company that developed Pokémon Go, and its CEO, John Hanke, both of whom have a long history in mapping technology (Hanke was the founder and CEO of Keyhole, which became the foundation for Google Earth; Niantic started as a Google startup and focused on location-based apps—including, among other things, the game Ingress—before being spun off).
Hanke says Niantic’s focus has always been its underlying technology, not any one game, and the success of Pokémon Go has already attracted partners interested in using his mapping software for projects of their own. “Maybe you want to build a real-world vampire game where you control a clan of vampires and battle with other clans of vampires,” he says. “You could invest in re-creating our core technology and all of our data, which would require a fairly large team of very sophisticated Ph.D.s, or use our platform.”
Previously: Pokémon Go.